Tuesday, February 25, 2014
Catalogs, Displays, Lights, Oh My! It's BMAC Time!
9:09 PM
SMS Jewelry Designs' first wholesale show! We practiced and planned for about a year for this exact show (the Buyer's Market of American Craft in Philadelphia) and we did it! Super excited, running on relatively no sleep and a ton of coffee, we were organized, shipped, and packed all things needed for the show. For those that wanted to see a small glimpse into our BMAC journey the following photos should give a fun view.
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Postcards being tagged, addressed, and mailed |
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My two boys packing us up |
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Exhausted and waiting for the catalogs to be printed |
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Putting together displays and tables for practice |
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SMS Jewelry Designs' booth's before photo |
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SMS Jewelry Designs all set up and ready to sell! |
Friday, January 3, 2014
My New Years Resolution Is....
4:57 PM
At the beginning of every year I see my friends post their resolutions, but most of us just never get around or find it possible to accomplish these set goals. This then puts a lot of pressure and feelings of inadequacy on ourselves when we should really just be enjoying "the ride of life."
So this year I decided to make a resolution against resolutions. I decided to look back at 2013 on what I did accomplish and how far I have come instead of the negatives and the unfinished items in my list.
Looking at our first show to the very last one we had this year it is amazing the difference in even in our booth setup!
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Yoga Pop Up Shop December 2012 |
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RAWawards 2013 (accessories semifinalists-YEAH!!) |
I finally found and setup a studio all to myself (no more sharing with the laundry room and cat boxes!).
SMS Jewelry Designs was selected as a top accessory designer for Austin Fashion Week this year, showcased at Langford Market, and had our first big interview with CW Austin.
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Erica-Lynn Holley modeling SMS Jewelry Designs and Langford Market clothing |
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Selling some fun jewelry |
Interview with CW Austin |
Participated in many different shows, rocked the runway, was awarded a few cool new titles,
and had a lot of fun!


Made some really neat custom pieces for some great customers
We decided life was more fun with more animals
And with friends and family, of course!
When looking back through photos and shows it is amazing how far SMS Jewelry Designs has come and how many wonderful, talented people we have worked with and become our friends. Thank you to everyone who has supported us through everything, been incredible friends, and cheers to an even more great year!
Monday, April 1, 2013
No-this is not an April Fools joke, I really wrote on my blog
3:54 PM
So I have already broken my New Year's Resolution and missed writing a blog for March. But we have been busy at SMS Jewelry Designs this past month so I think we should be allowed a pass. We have been selected as one of the designers/artists to display at RAW:Austin Marvel. If you want to see the profile click on this link (you can also purchase tickets on this page in support of SMS Jewelry Designs and/or to attend the amazing event on April 18th): http://www.rawartists.org/smsjewelrydesigns
It is going to be a long day on April 18th, but we are really excited. Exhibitors show up at The Belmont at 3pm to begin setting up and doors open for public at 7:30pm which is when the live music, videos, visual artists, and entertainers begin as well. The runway show begins around 10:30pm (SMS Jewelry Designs has been asked to dress 10 models with our jewelry for Elyshet Clothing Designs). Everything closes down around 1am. So it is going to be an amazing day!
SMS Jewelry Designs has also been selected as a top accessories designer for Austin Fashion Week so we will be one of the eight selected designers displaying at the Retail Showcase Designers. To see our profile for the Retail Showcase Designers this link will take you there: http://fashionweekaustin.com/featureddesigners/showcasedesigners/sms-jewelry-designs/.
We also are on a Mash Up Team (which is a team of designers/artists put together, in less than a week in regards with my team, randomly mashed up together to produce a photo of our items on a model that will be voted on and walked down the runway). Starting April 19th our photo will be released to the public online to be voted on and decided which image is the best out of all of the Mash Up Team. Then on May 11th our look will walk down the runway on our beautiful model. So it is looking like May is going to be one busy month as well.
During the month of March we also displayed and sold our jewelry work at Up Collective during SXSW (South By Southwest) and have been working on a few other retail locations. SMS Jewelry Designs is now for sale also at Sanctuary in Austin, Texas http://www.shopatsanctuary.com/ (our first Austin store selling our items-yeah!!).
This month we may more links and no photos actually posted, but we hope you enjoy this blog still and are able to attend some of the events we are attending! Thanks for reading!
It is going to be a long day on April 18th, but we are really excited. Exhibitors show up at The Belmont at 3pm to begin setting up and doors open for public at 7:30pm which is when the live music, videos, visual artists, and entertainers begin as well. The runway show begins around 10:30pm (SMS Jewelry Designs has been asked to dress 10 models with our jewelry for Elyshet Clothing Designs). Everything closes down around 1am. So it is going to be an amazing day!
SMS Jewelry Designs has also been selected as a top accessories designer for Austin Fashion Week so we will be one of the eight selected designers displaying at the Retail Showcase Designers. To see our profile for the Retail Showcase Designers this link will take you there: http://fashionweekaustin.com/featureddesigners/showcasedesigners/sms-jewelry-designs/.
We also are on a Mash Up Team (which is a team of designers/artists put together, in less than a week in regards with my team, randomly mashed up together to produce a photo of our items on a model that will be voted on and walked down the runway). Starting April 19th our photo will be released to the public online to be voted on and decided which image is the best out of all of the Mash Up Team. Then on May 11th our look will walk down the runway on our beautiful model. So it is looking like May is going to be one busy month as well.
During the month of March we also displayed and sold our jewelry work at Up Collective during SXSW (South By Southwest) and have been working on a few other retail locations. SMS Jewelry Designs is now for sale also at Sanctuary in Austin, Texas http://www.shopatsanctuary.com/ (our first Austin store selling our items-yeah!!).
This month we may more links and no photos actually posted, but we hope you enjoy this blog still and are able to attend some of the events we are attending! Thanks for reading!
Monday, February 25, 2013
Finally Started This New Year's Resolution!
5:50 PM
Each week I say to myself "This is going to be the week I will carve time out to blog!" Then each week goes by with no new post. I feel bad for not keeping up, but at the same time I would rather be behind my bench than spend more time in front of my computer screen. Most artists and jewelers sympathize with me on this. Anyway, enough of the whining because it is better late than never that I typing a new post for this new year!

We at SMS Jewelry Designs (which the 'We' consists currently of my husband, me, and my cats when they want to hide, destroy, or sit on my work) have already been super busy for this year. We have set up a booth on the famous South Congress Street on one rainy Saturday and are planning to be there several more times during South by Southwest (or as everyone in Austin and any music fans know it as SXSW). We are discussing with several stores about consignment and wholesale options. We are even planning to possibly exhibit at next year's BMAC Wholesale Trade Show in Philly! On the way up our own business hill we know we will have to do plenty more rainy outdoor booth days in combination with other smaller events, but this is the exciting part of developing the work to be at its prime, final stage for PA.
While challenges have already occurred and we have become flustered and overwhelmed, we are still moving forward in hopes we will be seeing SMS Jewelry Designs some day in stores and magazines (ok, well that may be shooting for the stars, but if we are going to aim we are going to go all the way!). We are going to keep this momentum going and continue to share all of it with you followers along with way!
Us loading up the car the night before
My husband being cheerful and manning the booth during the rainy day
Saturday, September 29, 2012
A to Z
5:14 PM
It has been awhile since I have had an opportunity to post on my blog. Life just gets away from you and I feel like all I do lately is play catchup. What I have been working on only is my new collection and the photo shoot I will be having for my lookbook on October 13th.
As some of you have heard me talk about, my "mother piece" was finally completed. This piece was something I designed almost three years ago. I knew I wanted to do something with the sketch as soon as I was finished with it, but did not have the resources or training to pull something like this off yet. So I waited and kept redrawing the idea so as soon as I did have the skills I would know what I wanted.
After completing bench jeweler school and saving some funds I got the go ahead from my husband to use the money for my 'experiment.' I had already finished the research on who I wanted to do the CAD design (the 3D imaging to produce a wax and cast) so I sent in my sketch with measurements (as you can see below) to them. After several weeks of going back and forth, changing a few touches and measurements, I confirmed the design. My caster went to work then and produced the 3D image, molds, and casts in less than two weeks.
I received the molds and casts and was so excited I barely knew how to begin putting pieces together and setting the gemstones and diamonds. My mind went into overdrive. Many that know my work know that I do have things cast, but that each piece is then handcrafted by me into a special, one-of-a-kind. Once all of my pieces for the pendant arrived I had already received the diamonds and gemstones and knew exactly what I wanted to set. I had a plan, but realized the piece looked better switched around. I thought this was no issue so continued on with my plans, incorporating the changes.
My problem was I had jumped ahead and forgot the important lesson to remember each step and what problems I may encounter during the process. I set the burnt orange diamonds, but then realized right after that my vendor strongly suggested never applying heat to the diamonds since they would loose the heat treatment possibly. Something that is very common sense, but I had jumped ahead. I researched and called around to see what options I had. I could destroy the 14k yellow gold setting and remove the diamonds or I could risk the diamonds and apply the heat (I was even told laser welding was a risk). After many attempts for many days with safer strategies that ended in bigger messes I finally went for the original, more risky plan. The diamonds were fine, but other parts were ruined in the process and many lessons were learned. I had also switched where I wanted to set the greenish blue tourmaline, which I had thought would be no problem. Because the setting was going to be below and in the center of the entire piece I thought it would be an easy solder and easy setting (again, got ahead of myself). Many burnings and angry words later I realized it was never that easy.
More lessons learned. My objective was to have this main piece ready by my 30th birthday, as a present and goal to reach for my 30th birthday. Two days before I actually reached it and the piece turned out just like I had hoped. After I had time to relax and take a breather I realized the wonderful things I had learned and experiences gained from this piece. Yes, I had spent a bunch of time and money on this one item and was taking a bunch of risks, but I had learned new processes and a better understanding that you just do not gain from class, only from experience.
I am not 13 days away from the photo shoot and gunning to get everything finished and perfected for the catalog. This huge step towards my future with my first piece was a hurdle that I am so happy to have completed. I am very excited to share this with you all and hope you are as happy with as I am. Thank you!!

Sunday, August 12, 2012
Lost and Found
8:59 AM
Lost and Found
Many would agree with me that when starting your own business there is a feeling of excitement and liberation. After those pass the next are followed with the sudden pangs of being lost and a little scared. For those of us that gave up other career paths, spent money on tools, schooling, and numerous other expenses the moments of panic are definitely there. "Did I make the right choice?," "Am I good enough or talented enough to be successful?," and/or "Should I maybe go back to my old job/field?" begin to surface which gives more doubt to the decisions you made. With the current economy and unemployment rates the way they have been it is very easy to get boggled down with the feelings of insecurity and apprehension when switching to an industry as volatile as jewelry design/creation.This last month I have gone through all of these emotions and then some with the decision I made of investing almost all of my money and time into this new career path. What seemed like a good idea, since I was so happy and enjoying what I did as a jeweler, was suddenly seeming like the worst decision I could have made. The lack of available jobs and the very scary prospect of not being able to break my line into the market crashed down on me.
Thankfully I have an amazing husband and some very encouraging friends that talk some sense into me when I start to think those thoughts. Don't get me wrong-they know and I know that all of those questions and feelings are certainly real. The important move they make for me is they do not allow me to get caught up in those questions and feelings, but to push past it all with assurance and reinforcements.
After assessing and evaluating all of these things with them I realized the fear pushes me forward because I do not want to go backwards. I do not want to go back to my previous career because it is really not an option anymore in my life and I absolutely do not want to be doing some menial desk job just to have a job and a paycheck. I have been given the opportunity to do something I have always wanted to do as my actual profession and I am not going to worry this positive chance away. When I really felt lost was when I had to take jobs that I did not enjoy. I have been given the fortuity that many wish for and have found what I truly appreciate doing with my life. When I have those moments of feeling lost I can remind myself that I am in no way lost since I found my passion in my new profession.
My bench at work
Friday, June 22, 2012
Catching up
7:58 PM
With everything associated with a new move it leaves very little ability to be able to do the normal, week-to-week duties. Then you get to play catchup. I am not one to be alright with getting behind. I have a calendar that I carry wherever I go (and yep, still going old school and doing a paper notebook calendar) with a list of things to do each day. When something is missed or left for another day it makes me a little bonkers. So this catching up and finishing those missed items makes me a very happy camper.
Even with all of the hecticness that life brings it is still good, especially as an artist, to take a step back and enjoy a look with what is around. My new surroundings are not so new since I am familiar with Austin, Texas. This is a big difference from my other many moves when I usually am seeing the place I am moving to for the first time on arrival. Don't get me wrong-this first month I have finished school in TN, drove to Texas, unpacked and arranged almost everything in our house, already had family stay with us, found and started a full-time job, and organized a few other things in my spare time while setting up my own studio and registering my business in Texas. I am keeping busy, but having fun with this move instead of letting it stress me out as much. For the first time in 7 years I have an actual home with a backyard and have already unpacked all my boxes (note: just because items are out of boxes and boxes are gone does not mean I have organized it all-I am no magician(; ).I have been able to see friends and family, many of I have not seen in years.
In the spirit of enjoying my new surroundings and looking around I have posted some photos of the drive towards my new job and of the aquarium in Dallas. Like my Facebook page http://www.facebook.com/pages/SMS-Jewelry-Designs/247576968630128, follow me on Twitter https://twitter.com/#!/smerrillsampson, take a look and even favorite my Etsy shop http://www.etsy.com/shop/SMSJewelryDesigns?ref=si_shop , and definitely signup for email notifications with my blog http://smsjewelrydesigns.blogspot.com/ to stay in the loop of all of the new updates for SMS Jewelry Designs! Please feel free to email/post questions and comments. Thank you for reading and hope you enjoy!!
On the road heading towards work
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